How It All Works

Under the Hood

The technology, learning science, and strategy behind a workplace skills platform built to actually change how Gen Z shows up at work.

21
Modules
147
Elements
42
Videos
362
Audio Segments
The Build

Tech Stack

18 services powering the platform end-to-end.

Core Platform
Next.js 16
App Router, SSR, TypeScript
Tailwind CSS v4
Custom design system
Vercel
Edge CDN, serverless deployment
Data & Auth
Supabase
PostgreSQL + Auth + RLS
Google
OAuth sign-in
Twilio
Phone OTP authentication
Payments
Stripe
3-tier dynamic pricing, webhooks
AI & Audio
Anthropic Claude
Translator + Reality Check + Bias + BS Meter + Chat
ElevenLabs
362 text-to-speech audio segments
Bunny.net CDN
Audio + video delivery
Email
ConvertKit
Newsletters, tagging, automations
Resend
Transactional email for support
Analytics
Mixpanel
Product analytics + event tracking
Google Analytics 4
Traffic analytics + conversions
Ops & Reliability
Upstash Redis
Rate limiting on all API routes
UptimeRobot
5-min health checks + alerts

What's Inside

Everything learners get access to.

21 Modules, 8 Tracks

A structured curriculum from Orientation through Career Strategy, organized into progressive learning tracks.

7 Elements per Module

Video hook, consequence reveal, framework, real scenarios, action challenge, reflection, and next module tease.

AI Workplace Translator

Three modes: decode boss-speak, level up your language, and define Gen-Z slang with live lookups.

AI Reality Check + Bias Checker

Sardonic reality check on workplace drama, plus a cognitive bias analyzer with follow-ups and verdicts.

AI BS Meter

Check yourself before you BS someone, or read the room to decode what you're hearing. Names toxic patterns, cites research.

AI Course Chat

Full course knowledge across all 21 modules with streaming responses. Bundle-only.

362 AI Audio Segments

Listen to any framework step, scenario, or reflection. Powered by ElevenLabs TTS.

PDF Graduation Certificates

Server-generated certificates with auto-incrementing graduate numbers and watermarks.

Cohort Badges

DOOG, RAFR, and Legend badges — permanent recognition of when you joined and how you showed up.

Exclusive Podcast + Newsletter

Bundle members get access to the GRIT podcast and curated email content.

Favorites + Notes

Save elements and take notes as you learn. Guest data migrates seamlessly on signup.

Referral Program

Earn $5 per bundle or $1 per module referral. Auto-generated codes, 30-day tracking, payout at $20+.

Gift Subscriptions

Buy access for someone else. They claim it via a unique token link — no account needed until they redeem.

Support Ticketing

Built-in contact form with categorized tickets, email confirmations, and admin management.

Inline CMS

Click-to-edit text on live pages for admins. Toggle edit mode with Ctrl+Shift+E, publish instantly.

The Psychology

The Science Behind the Journey

Every design choice is intentional. Here's the psychology driving retention and completion.

Maslow-Inspired Progression

A genuine maturity arc that mirrors how someone actually grows at work.

Zeigarnik Effect

Every module ends with a “Next Module Tease” — an incomplete loop that creates psychological pull.

Flow State Design

The 7-element structure creates a predictable rhythm. At ~16 min per module, learners stay in flow without fatigue.

Strategic Paywalls

Paywall triggers placed at peak engagement — after learners experience real value, not before.

The 8 Tracks — A Maturity Arc

Skills build outward — from knowing yourself, to reading others, to executing under pressure, to handling the toxic sh*t that you'll inevitably face. Each track unlocks the next.

T0-T1

Know Yourself

T2

Read the Room

T3

Think Ahead

T4

Get Sh*t Done

T5

Speak Up

T6

Pay It Forward

T7

Handle Toxicity

Gamified Pricing Strategy

Pricing tied to graduation count, not purchase count. You earn your tier by finishing.

DOOG
Day One OG
$20
First 2,026 graduates

Rewarding early believers who show up before the crowd.

RAFR
Ready AF Rider
$50
Next 10,000 graduates

The standard tier for committed learners ready to level up.

Legend
Level-Up Legend
$80
Unlimited

The aspirational tier. No cap. Full legend status.

The Mission

The 10% Pledge

10% of net profits, every quarter, donated to organizations doing real work.

Shriners Children's
Pediatric care for children regardless of ability to pay.
Captain Paul Watson Foundation
Marine wildlife conservation and ocean protection.
National Domestic Violence Hotline
24/7 support for victims of domestic violence.
10,000 Beds Inc.
Transitional housing for those escaping addiction and abuse.
What's Next

Roadmap

Where ReadyAF is going next.

Multi-Voice Audio Narration

Multi-Language Translation

Guest KOLs & SMEs

IRL Bootcamp

Talent Match

Decision-Making Tool

Corporate Trainings

Mobile App (iOS/Android)

Scholarship Program

Employer Sponsorships

Financial Education Partnership

The Book

Want to see it in action?

Two modules are free. No account required.

Get Early Access Watch the 3-min Video